Production Target 1 - Pre-production

Production Target 1 - Pre-production

• Attach research key terms worksheet.

• Complete a Market Research blog post on Christmas cards, using examples of Christmas cards from high street shops and websites. Analyse them by describing what layout, textures, typography and images they use. Include findings from existing market research and history of the christmas card, what is the religious significance?
• Conduct a focus group to identify people's preferred style of christmas card. Consider: style, content, images, colour scheme, traditional messages. This focus group must be recorded either through audio, visual or qualitative notes. Conclude your findings in a blog post.
• Create different colour schemes for your Christmas card design using Adobe Kuler. Conduct a class vote on your schemes and blog about the results, include the findings and different schemes.
• Research different fonts and using photoshop create an image with your chosen font, including Christmas text and effects.
• Attach font terms worksheet
• Complete a screen recording of downloading a font from a website and installing it.

Paper plan your initial final ideas (thumbnail 3 or more different designs) - you can use letter stamps, different textures and materials, use stencils, sketch your ideas. Decide on your final design.