Monday, 6 March 2017

Focus Group Summary

Focus group

Today we were ask to proceed on doing a focus group, this is where they will asked several questions on a subject in this case we had to conduct a focus group to see what people like on christmas cards and what they don't like.I found that people like to have a medium sized card so then it will have an equal amount of space for text and images this will be what they want. I have also found out that they like to have plenty of colours that are to do with christmas for example (white,blue,green,red,black) I think that they will make a good card if they have all the features that people like. This will be so that they will have there own opinion in the card and make them want to buy them.




Religious significance of christmas cards 
So I found that in the focus group people often commented saying that they do not like to have a religious aspect on the christmas card. But then they went on to say that they get cards from their grand parents and they were more likely to have a religious aspect to it. They often send cards with santa who is based on Saint Nicholas. They will also have an aspect on the birth of jesus with the nativity scene on the front of the card. 

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